Who We Are and How to Reach Us
This Privacy Policy is published by 777 cb, the operator of the online gaming and sports betting platform available at 777cb.wine. Throughout this document, "777 cb", "we", "us", and "our" refer to the same operating entity. "You" and "your" refer to any individual who visits, registers on, or uses the 777 cb platform in any capacity.
777 cb acts as the data controller in respect of personal information collected through the platform. This means we determine the purposes for which your personal data is collected and the manner in which it is processed. Where we engage third-party service providers to process data on our behalf, those providers act as data processors under our instructions and are bound by confidentiality and data protection obligations.
This Privacy Policy applies to all personal data we collect through:
- The 777 cb website at 777cb.wine and all sub-pages;
- The 777 cb mobile interface accessed through a browser on Android or iOS devices;
- Customer support communications via email or live chat;
- Any promotions, surveys, or marketing communications connected to the 777 cb platform.
Data Controller Contact: For all privacy-related enquiries, requests, and complaints, please contact us at support@777cb.wine. We aim to acknowledge privacy requests within 48 hours and resolve them within 30 calendar days.
What Personal Data We Collect at 777 cb
777 cb collects personal information about you in three main ways: information you provide directly, information generated automatically when you use the platform, and information we receive from third-party service providers such as payment processors.
Information You Provide Directly:
- Full legal name as it appears on your CNIC or other identity document;
- Date of birth (used to verify that you meet the minimum age requirement of 18 years);
- Mobile phone number (used for account verification, OTP codes, and withdrawal confirmation);
- Email address, where provided;
- Identity verification documents, such as a copy of your CNIC, submitted when requested for account verification;
- Payment method details including the Easypaisa or JazzCash mobile number, bank account number, or card details used for deposits and withdrawals;
- Communications you send to 777 cb via live chat, email, or any other channel — including the content of those communications.
Information Collected Automatically:
- IP address and approximate geographic location at the time of each login or transaction;
- Device information including device type, operating system, browser type and version;
- Session data including login times, session duration, pages visited, and in-platform navigation patterns;
- Betting and gaming activity including bets placed, games played, amounts wagered, and outcomes;
- Transaction history including all deposits, withdrawals, bonus credits, and adjustments to your account balance;
- Cookies and similar tracking technologies — see Section 7 for full details.
Information from Third Parties:
- Transaction confirmation data from Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners confirming deposit and withdrawal status;
- Identity verification responses from third-party verification services where used to confirm identity documents;
- Fraud screening data from payment processors used to identify potentially fraudulent transactions.
How 777 cb Uses Your Personal Data
777 cb uses the personal data we hold about you for the following specific purposes. We do not use your data for purposes beyond those listed here without first informing you and, where required, obtaining your consent.
Platform Operation and Account Management: The primary use of your personal data is to operate your 777 cb account — processing your registrations, verifying your identity and age, processing deposits and withdrawals, tracking your betting activity, and managing your account balance. Without this data, we cannot provide the 777 cb service.
Verification and Compliance: 777 cb is required to verify the identity and age of players and to monitor transactions for signs of money laundering, fraud, and problem gambling. We use your identity data, transaction history, and payment information to fulfil these legal obligations. In some cases this may involve sharing limited information with regulatory authorities as described in Section 5.
Customer Support: When you contact 777 cb support, we use the information you provide in your message, together with your account history, to investigate and resolve your query. Support communications are retained for quality assurance and dispute resolution purposes.
Platform Improvement: Aggregate and anonymised data about how players navigate and use the 777 cb platform is used to improve the user experience, identify technical issues, and prioritise new features. This analysis does not identify individual players.
Responsible Gaming: 777 cb monitors player activity patterns for indicators of problem gambling. Where such indicators are identified, we may use your contact details to reach out proactively with information about responsible gaming resources, or to apply platform-level limits as outlined in the Responsible Gaming Policy.
Communications and Promotions: With your consent, 777 cb may contact you about promotions, bonuses, and platform updates that are relevant to you as a player. You can withdraw this consent at any time by contacting support or updating your communication preferences in your account settings. Withdrawal of consent for marketing communications does not affect our ability to contact you about account-related matters.
Legal Basis for Processing Your Data
777 cb processes your personal data on the following legal grounds depending on the specific type of processing involved:
- Contract Performance: The majority of data processing at 777 cb is necessary to perform the contract we have with you as a registered player — namely providing access to the gaming platform, processing bets, and handling deposits and withdrawals. Without processing this data, we cannot fulfil our obligations to you.
- Legal Obligation: Certain processing activities — particularly identity verification, age verification, transaction monitoring, and record-keeping — are required by applicable laws and regulations. We process data for these purposes regardless of consent.
- Legitimate Interests: Some processing, such as fraud prevention, platform security, and aggregate usage analytics, is carried out based on our legitimate interests in operating a secure and efficient platform. We conduct this processing in a way that is proportionate and does not override your privacy rights.
- Consent: Where we process data for optional purposes — principally direct marketing communications — we do so on the basis of your freely given and revocable consent. You can withdraw consent for marketing at any time without affecting the lawfulness of earlier processing.
Who We Share Your Data With
777 cb does not sell your personal data to third parties. We share your data only in the specific and limited circumstances described below:
Payment Service Providers: To process your deposits and withdrawals, we share the necessary payment details with Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and card processing networks. These providers receive only the information required to execute the specific transaction and are bound by their own privacy and security policies.
Identity Verification Partners: Where 777 cb uses third-party services to verify identity documents submitted during account verification, the relevant documents and personal details are shared with those services for verification purposes only. Verification partners are contractually bound to process this data only for verification and to delete it afterwards.
Game Technology Providers: The companies whose games and live casino platforms power the 777 cb gaming library receive limited technical data about game sessions — typically anonymised session IDs — to operate the games correctly. They do not receive your full identity or payment information.
Legal and Regulatory Authorities: 777 cb will disclose personal data to law enforcement agencies, regulatory bodies, or other authorities when required to do so by valid legal order, court direction, or applicable law. We will notify you of any such disclosure where we are legally permitted to do so.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of the 777 cb business, player data may be transferred to the successor entity as part of that transaction. Registered players will be notified of any such transfer and the privacy policy applicable after the transfer.
We Never Share With: Third-party marketers, data brokers, social media advertising networks, or any party for the purpose of selling to or targeting you commercially outside the 777 cb platform.
How Long We Keep Your Data
777 cb retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The specific retention periods we apply are set out below.
When the applicable retention period expires, 777 cb securely deletes or anonymises the data. Anonymised data — from which individual players cannot be identified — may be retained for longer periods for statistical analysis and platform improvement purposes.
Where you request deletion of your data before the standard retention period has expired, we will delete what we are legally permitted to delete and explain clearly any categories of data we are required to retain and the reasons why.
Cookies and Tracking Technologies
777 cb uses cookies and similar tracking technologies on our platform. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies help us operate the platform correctly, keep you logged in between pages, and understand how players navigate the site.
The types of cookies 777 cb uses are as follows:
- Essential Cookies: Required for the platform to function. These include session management cookies that keep you logged in as you navigate between pages, and security tokens that protect your account from CSRF attacks. These cannot be disabled without breaking the platform.
- Functional Cookies: Remember your preferences such as language settings, last game played, and bet slip state. These improve your experience but are not strictly essential.
- Analytics Cookies: Help us understand how players use the platform in aggregate — which pages are most visited, where users drop off, and how the platform performs on different devices. This data is anonymised.
- Security Cookies: Used as part of fraud detection and session security — helping to identify unusual login patterns or suspicious activity in your account.
You can manage cookie preferences through your browser settings. Blocking essential cookies will prevent the 777 cb platform from functioning correctly. Blocking analytics or functional cookies will not prevent you from using the platform but may reduce the quality of your experience.
Third-Party Analytics: 777 cb may use anonymised analytics services to understand aggregate platform usage. No personal identification data is shared with analytics providers. We do not use advertising tracking cookies or third-party retargeting pixels.
Your Privacy Rights as a 777 cb Player
You have meaningful rights over your personal data held by 777 cb. Below is a plain-language explanation of each right and how to exercise it. All privacy rights requests should be submitted to support@777cb.wine with your registered mobile number included so we can verify your identity before processing the request.
Right of Access
You can request a copy of all personal data 777 cb holds about you. We will provide this in a readable format within 30 days of your request.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it promptly.
Right to Erasure
You can request deletion of your personal data. We will delete what we are legally permitted to delete and explain clearly any data we must retain for legal reasons.
Right to Restriction
In certain circumstances you can ask us to restrict processing of your data — for example, while a correction request is being investigated.
Right to Portability
Where data is processed by automated means on the basis of your consent, you can request that we provide it in a structured, machine-readable format.
Right to Object
You can object to processing based on legitimate interests, and to direct marketing at any time. We will stop that processing unless we can demonstrate compelling legitimate grounds.
To exercise any of the above rights, email support@777cb.wine with the subject line "PRIVACY REQUEST" and a description of your request. Include your registered mobile number so we can verify your identity. We will respond within 30 calendar days. Where requests are complex or numerous, this period may be extended by up to a further 30 days — if so, we will notify you of the extension within the initial 30-day period.
How We Keep Your Data Secure
777 cb implements a range of technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures are reviewed and updated regularly to reflect developments in security technology and identified risks.
Technical Measures:
- All data transmitted between your device and 777 cb is encrypted using TLS (Transport Layer Security) — the same standard used by banks.
- Sensitive data stored on 777 cb servers, including payment information and identity documents, is encrypted at rest using AES-256 encryption.
- Access to the 777 cb database and administration systems is restricted to authorised personnel on a need-to-know basis and is protected by multi-factor authentication.
- Our platform infrastructure is hosted in secured data centres with physical access controls, continuous monitoring, and redundancy measures to prevent data loss.
- Security vulnerability assessments and penetration testing are conducted periodically by qualified security professionals.
Organisational Measures:
- All 777 cb staff who handle personal data undergo data protection training and are bound by confidentiality obligations.
- Third-party service providers who access personal data on our behalf are subject to data processing agreements that require them to maintain equivalent security standards.
- In the event of a personal data breach that poses a risk to players, 777 cb will notify affected individuals promptly and take immediate steps to contain the breach and assess its impact.
Your Role in Security: The security of your account also depends on the choices you make. Use a strong, unique password for your 777 cb account, do not share your login credentials, and contact us immediately at support@777cb.wine if you suspect your account has been accessed without your authorisation.
Children's Privacy
The 777 cb platform is strictly for individuals aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, you must not use the 777 cb platform or submit any personal information to us.
If 777 cb becomes aware that personal data has been collected from an individual under the age of 18, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that your child may have submitted personal data to 777 cb, please contact us immediately at support@777cb.wine and we will investigate and act without delay.
Age verification is a mandatory part of the 777 cb registration process. Where our verification procedures indicate that a player may be under the minimum age, the account is suspended pending resolution of the age verification process. We would rather inconvenience an adult player briefly than allow an underage person to access the platform.
Changes to This Privacy Policy
777 cb reviews this Privacy Policy periodically and may update it to reflect changes in how we operate, changes in the services we provide, or changes in applicable law. The "Last Updated" date at the top of this page reflects the date of the most recent revision.
Where a change is material — meaning it significantly affects your rights or the way we use your data — 777 cb will provide advance notice to registered players via their registered mobile number or email address at least 14 days before the change takes effect. For minor or administrative changes, we may update the policy without prior notice beyond updating the date on this page.
Your continued use of the 777 cb platform after the effective date of any change to this policy constitutes acceptance of the revised policy. If you do not agree with any change, you are entitled to close your account and withdraw your balance in accordance with the account closure procedures described in our Terms and Conditions.
We encourage you to check this page periodically to stay informed about how 777 cb handles your personal data.
Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise your data rights, or wish to raise a concern about how 777 cb handles your personal information, please contact us using the details below. We take all privacy concerns seriously and will investigate and respond to every contact we receive.
When submitting a privacy rights request by email, please include your registered mobile number so we can verify your identity before processing the request. We do not accept privacy rights requests from unverified contacts to protect the security of other players' data.
For general enquiries about the 777 cb platform, games, payments, or bonuses, our support team is available 24/7 and will direct your query to the appropriate team.